Issue 40: Editorial

For ten weeks, from late November 2008 to late January 2009, Malcolm Gladwell’s Outliers remained at number one in the New York Times list of Bestselling Non-Fiction. A curious coincidence between the date of Barack Obama’s election victory and the date of his inauguration. But the popularity of the book and that of the new President of the United States is perhaps not coincidental. They both promise reader and voter alike great rewards - though at the price of enormous effort.…